Roll-Royce Motor Cars presents a series of five exhibitions called ‘Inside Rolls-Royce’, following the success of Channel 4’s documentary about the automobile company. The first of these exhibitions will be held from November 13 to 16, at the Saatchi Gallery on London’s King’s Road; after which, it will go on tour visiting major cities around the world throughout 2015. The exhibition will take guests on a multi-sensory journey through the marque’s world-renowned engineering, design and craftsmanship, providing new levels of insight into the remarkable lengths required to create one the world’s best super-luxury motor cars.
“The huge response to the Channel 4 documentary reminded us of the love people from all walks of life have for this standard-bearer of British excellence, and bears testament to the successful renaissance of Rolls-Royce over the last 11 years…It is only right that we give those people who support us free access to this great brand, and that this journey around the world begins in London, this most international of cities and the spiritual home of Rolls-Royce.” commented Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars.
‘Inside Rolls-Royce’ promises to deliver an engaging and interactive experience. Exhibits will be brought to life on visitors’ smartphones and tablets using the latest iBeacon technology. Each of the nine rooms at Saatchi Gallery will focus on one key aspect in the creation of a Rolls-Royce motor car. Guests will also get to enjoy a taste of the enormous scope for personalisation afforded to every Rolls-Royce customer through the marque’s pinnacle Bespoke programme.