Holly Fulton at Digital Fashion Week 2013

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Inspired by pop star Noosha Fox, Holly Fulton had been snooping around the 1970s for a whiff of whimsy, which is how she became absorbed into her print universe by all the quaint graphics and ditzy pinafores.

It may be a season of peachy tones, but Fulton edged her European peers with a collection that explored every nook of chinois from the golden age of orientalism. Fan-shaped clutches and swirling goldfish prints complement a mosaic of tangerine, and combined in unlikely fabrications and cut-outs.

But eclecticism has always been Fulton’s motto. Silky easy coats adopt a fiery brand of fervor for spring. The winners in that department were the cozy pajama-like two piece offerings and the charming orchid chokers.

Asian women who find the prints too intimidating should seek solace in the simpler, tanned laser-cut pieces. This collection won’t necessarily score high for glamour; the seventies was piqued here after all. But none has evoked them with an acceptable chichi-ness, or a revived dash of orientalism as Fulton.

Photography by Ee Shuen

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