H&M has done it again, embarking on a new development in there company. & we are completely into it. H&M is breaking away from the rest of the fast-fashion companies into their own, and they’re doing an incredible job.
Their latest venture? A collection inspired by the fashion industry’s most recognizable faces: Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen. The collection, which will be called the New Icon Collection, will include leather jackets, denim cut-offs, fringed bags, simple t-shirts and low-heeled ankle boots.
The basis of the collection? The ‘Model Off Duty’ look. Genius. Creating a comfortable, model-inspired, super chic collection for downtime wear will be sure to generate tons of revenue when it hits stores mid-April.
