H&M Conscious Exclusive unveils recycled gown
Recommitting to sustainable practices, H&M’s Conscious Exclusive line pushes forward for 2017. The Swedish fashion brand tapped Natalia Vodianova to front the new collection. In the campaign imagery, the Russian beauty wears a pink pleated gown made from BIONIC®–a recycled polyester fabric made from shoreline waste.
Along with the dress, H&M will carry a full clothing collection for women, men and children. Also included, a Conscious Exclusive fragrance made from organic oils. H&M’s Conscious Exclusive collection will hit stores worldwide on April 20th.
“I am proud to appear in the H&M Conscious Exclusive campaign. It’s amazing to see the advances in sustainable fabrics that are used in the collection, pointing towards a more sustainable future for all fashion,” says Natalia Vodianova.
H&M CONSCIOUS EXCLUSIVE 2017 DRESS
A sketch from H&M Conscious Exclusive’s 2017 collection
Natalia Vodianova behind-the-scenes at H&M Conscious Exclusive campaign shoot
H&M Conscious Exclusive designs pink gown made from BIONIC® —recycled polyester