Hellz Bellz just keeps getting fancier – the label (along with its founder/designer Lanie Alabanza-Barcena) is getting grown. Created as a divergence from women’s fashion’s hyper-feminine schtick, Hellz has drifted towards the feminine, but maintains its very strong sense of sass and boldness this season.
The fall 2010 collection is called “The Rest Is Her Story” which includes some bolsh – giant puffed sleeves, structured blazers, androgynous pants, and some pretty saucy tee slogans including “Kiss me where I pee” (also seen on the In God We Trust heart necklaces) – to balance the feminine touches.
Inspired by the femme fatale; specifically from films like Lady Snowblood and Thriller, this is one of Hellz Bellz’s most sassy and pleasing collections yet. Applause.
Check out the lookbook shot by Brooke Nipar, featuring models, Bianca Gomez, Kristin Kassinger and Lena Bedoyan, with art direction by HELLZ’ very own Miss Lawn.
Hair & Makeup by Matisse
