Gwyneth Paltrow Fronts Hugo Boss ‘Boss Ma Vie” Fragrance Ad


Actress Gwyneth Paltrow has been tapped as the face of Hugo Boss’ new fragrance named Boss Ma Vie. The fragrance is inspired by the modern Cactus Flower accord and according to the label is “strong, feminine and independent.”

See the behind the scenes image from the Boss Ma Vie advertisement below.