Compared with Caucasian skin, Asian skin is more susceptible to moisture loss. Without moisture, our skin is akin to a bouncy grape that is well on its way to becoming a prune or raisin. To help us combat this, Laneige has launched the new and improved versions of its already-popular Water Bank range.
Consisting of 5 products (Water Bank Essence_EX, Water Bank Eye Gel, Water Bank Gel Cream_EX, Water Bank Moisture Cream_EX and Water Bank Double Gel Soothing Mask), the range is specially customized for Asian women and feature Laneige’s exclusive Moisturizing Biogene Technology and Hydro Ion Mineral Water that’ll penetrate into the 20th layer of skin to revive dormant moisturizing genes and thus up your moisture levels by a whopping 8x.
The new and improved products also feature quinoa extract that’s rich in Vitamins A, C and E to protect your skin from dryness, olive aqualane to reinforce the lipid barrier in the epidermis to help retain moisture and smoothen skin’s texture, as well as tilandsia, an air plant that is rich in betaine, a natural moisturizing factor that plays an important role in hyaluronic acid synthesis.
The improved Water Bank range is available from July 2014 onwards at all Laneige boutiques and counters.