Digital Fashion Week 2014 – Fyodor Golan

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Fyodor Podgorny and Golan Frydman of Fyodor Golan are back with vengeance to paint the town with flashy streaks of neon panelled skirts – probably about as close to a rave party as you can get at the Digital Fashion Week this year. And if their sensibilities isn’t a techno trip into Molly’s house of mirrors, what gives with the creation of the techicolour dreamcoat that jabs the runway-scape with an impending digitalism of tomorrow’s love story?

Never mind that for a moment we weren’t ourselves. There were micro-minis packed with neon-coloured punctuations and holographic bomber jackets in plastic threads to bring to the table – so ecstatically decadent any cyber punk from the depths of Shinjuku would have endorsed them at a whim. That finale dress was humorous (thanks to the band of soccer players disguised cleverly under a wave of colour strips) and bold enough to be eccentrically sexy, which in Fyodor Golan’s domain means a winner to fans such as Rita Ora.

Who knows where these pieces would take the romantic at heart who is in the mood for some digital lovin’? Perhaps the “liquid princess” that graced the runway with her brand of synthetic organza embellished with eye-popping neon blooms could comprehend – that there’s always someone out there for every closet technophile. Now that’s love at first byte.

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