The store stocks handcrafted goods, like natural jadeite jade jewelry, exquisite carvings, and a range of lavish gifts. Its core values have always been focused on Chinese culture, quality, innovation, style and care; all elements they brought into the re-design of their Pacific Place boutique. The store was designed along a central axis, and features traditional oriental architectural elements, to reflect their values and Chinese arts culture. The design also took into account the Chinese word “zhong” as well as Western style elements.
The branch’s re-opening allowed guests to marvel at the high-end goods available, as well as throwing a lavish kick-off ceremony and a fine jewelry show, where prominent Hong Kong celebrities Jocelyn Luko-Sandstrom, Mandy Lieu modelled exquisite pieces of jewelry along with other models.