Charles David shares the first look of their Spring Summer 2012 ads captured by prolific fashion photographer Yu Tsai with creative director Nathalie Marciano who for the shoot looked for inspiration in move The Lover, featuring Rosie Tupper and Brent Weber (DNA Models). The campaign is to officially launch end of January together with Charles David’s long awaited e-commerce website.
“We are always very excited about the launch of our campaigns and our expectations are that we want our current customer as well as new customers to relate to our imagery as attainable yet inspirational in the way we tell our story. With this campaign I feel it is just simply beautiful. We are staying true to our customer with a campaign that is young, fresh yet sophisticated; simply said timeless.” – creative director Nathalie Marciano
Styled by Zanna Roberts Rassi
Makeup by Jenn Streicher
Hair Stylist by Terry Millet
View more of the shoot after the jump:
