Chanel ‘Chance Eau Vive’ Fragrance Ad

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Bowling and Chanel? While the two things would not seem to go together, the French fashion house’s new ‘Chance Eau Vive’ advertisement says otherwise.

With a print and film campaign by Jean-Paul Goude, models Cindy Bruna, Romy Schonberger, Rianne van Rompaey and Sigrid Agren have a chic bowling experience where the pins and balls just so happen to be perfume bottles. The girls all match in pastel sweaters, crop tops and hoop skirts for one colorful experience.