Kate Moss went for the no photoshop look on the February 2009 cover of New York Magazine
In the past few years, there has been a considerable push from fashion labels and magazines to feature stars with no Photoshop and even no makeup. Going back six years, we decided to take a look at the history of the no Photoshop movement from 2009 to today.
From aerie lingerie’s famous campaign to covers featuring stars like Kate Moss and Marion Cotillard, these celebrities have gone unretouched in major venues.
In 2014, aerie lingerie launched a completely unretouched underwear campaign to much buzz.
Bella Hadid posed with no photoshop and makeup free for CR Fashion Book. Photo: Paul Jung
Vanessa Hudgens went unretouched for Bongo’s 2014 campaign.
Shortly after giving birth, model Lara Stone went unretouched for her cover story of System magazine. Photo: Juergen Teller
Flare featured five fresh faces of the modeling world with no makeup and no photoshop for its March 2015 issue.
Jessica Simpson had no makeup and no photoshop for the May 2010 cover of Marie Claire US.
Marion Cotillard went photoshop free for the September 2010 cover of Vanity Fair Italy. Photo: Bruce Weber