Bell & Ross At Colette Paris



The futuristic ‘motorcycle’ in the window of Colette has been turning the heads of shoppers walking along the famed Rue Saint-Honoré in Paris. The set of wheels in question is the B-Rocket, the revolutionary concept airplane-motorcyle resulting from a partnership between watchmaker Bell & Ross and Shaw Harley-Davidson engineers.

To commemorate the B-Rocket, Bell & Ross has launched two limited-edition watches, the BR 01 and the BR 03 B-Rocket, which replicate the codes of this incredible concept-bike. Limited to 500 pieces each, both watches are fitted with a padded leather strap that is lined and edged in red, reminiscent of the B-Rocket’s luxurious leather seat.