Set to shake up both the Marketing and Food and Beverage (F&B) scene, the newly conceptualized Bar Naked combines both outdoor advertising and event marketing, offering brands a redefined media space.
Fronted by Irene Ang, Founder & CEO of Singapore’s leading artiste management company, FLY Entertainment, and creatively conceptualized by multiple award winning Social Influence Marketing agency GOODSTUPH, Bar Naked promises to be an unrivalled and distinctively novel media space and watering hole that constantly surprises and excites, inviting brands and consumers to drop their inhibitions and let loose.
Nestled in the heart of CBD at prime position on Club Street, the two-storey bar serves as a blank canvas for brands, offering the opportunity and rare flexibility to achieve both the intimate interaction of consumers with a brand through an event, together with the visibility and reach of an outdoor advertisement, equating to an extended level of consumer engagement like no other.
Bar Naked officially opened on 4 July 2014.
(Photos: Bar Naked | WTF)