How’s the weather in Costa Rica? Sunny with a chance of flower petal storm! During Sony’s new 4K TV campaign, global advertising agency McCann commissioned photographer Nick Meek to create the images for the campaign. The aim of this project was to emphasize the excellence in focus of the 4K TV, which is their latest model that promises four times the detail of high definition.
Meek’s creative team traveled to Costa Rica where they gathered thousands of flower petals and leaves of different colour and species over the course of two weeks. In total, 8 million petals were collected to represent the 8 million pixel display of the new SONY monitor. Leaves and petals were exploded throughout the island landscape, carried by the winds to suburban streets, covering the floor with colour and life.
