Soo Joo Park Is L’Oreal Paris’ First Asian American Spokesmodel


L’Oreal Paris continues to expand its roster of talent by tapping model Soo Joo Park as its latest brand ambassador. The Korean beauty, who was raised in California, is now the cosmetics brand’s first Asian-American spokesmodel.

Known for her signature platinum blonde hair, the model announced the news on her official Instagram page, wearing a t-shirt that featured the hashtag #worthit, playing off of L’Oreal’s iconic tagline.