Shiseido Appoints Masahiko Uotani As Its New CEO


Come April 1, 2014, cosmetics giant, Shiseido will go under the new leadership of 59-year-old Masahiko Uotani. Described as having “world level” marketing strategies, the beauty brand hopes this will elevate sales that have slumped in 2013.

“Mr. Uotani is the most suitable person to helm Shiseido in the future, as he is equipped with high level of marketing ability as well as strong leadership, not to mention the experience in global business field,” stated Shiseido.