Another timely charitable campaign for Breast Cancer Awareness month in October: in honor of its seventh year of collaborating with the Hong Kong Cancer Fund Pink Revolution, Shanghai Tang is offering 888 pieces of limited edition rabbit keyrings.
Fittingly christened “Pink Longevity”, the rabbit-shaped keyring is available in all Hong Kong retail stores for HKD 580 and online for US$85 from now till February 29, 2012. Proceeds from the sale will go to Pink Revolution.
A new interactive platform has also been unveiled on the brand’s official Facebook page. In the coming weeks, a 1.5 meter-tall “Pink Longevity” rabbit will be traveling around Hong Kong and fans will be able to follow the latest news on the whereabouts of the rabbit on this platform.
For enthusiasts, snap a photo of the rabbit, post it on facebook, and you might just have the chance of taking it home.