Rado Casts Tang Wei In New Ad Campaign


Rado casts its brand ambassador, Tang Wei, in its latest advertising campaign. The partnership between the popular Chinese actress and Rado began in May this year. The Swiss watch manufacturer recently travelled to Hong Kong for a photo shoot, starring Tang Wei in scenarios taken from her everyday life.

The campaign images depict the actress dressed in a show stopping gown as she prepares for her close up, on the red carpet as she draws admiring glances, as she dazzles in simple but glamorous off-duty style behind the scenes on a film set, and in a close-up portrait shot as her natural beauty shines through.

Shot against the compact, dynamic and buzzing metropolis as the ever-present backdrop, every shot features Tang Wei sporting a timepiece from Rado’s 2014 collection – namely the Rado HyperChrome, Rado DiaMaster and Rado Esenza Ceramic Touch. Lightweight, scratch-resistant, hypoallergenic and extremely comfortable to wear, these timepieces enhance Tang Wei’s outfits, without overshadowing them, allowing her personality and innate natural style to shine through.