Moët & Chandon needs no introduction – it is one of the world’s most loved champagne. Founded by Claude Moët way back in 1743, the Maison was born from a family legacy of boldness, elegance and generosity. More than 270 years later, Moët & Chandon continues its relentless pursuit of excellence. The champagne is synonymous with stylish celebrations the world over, from red carpet events to winners’ podiums. Now, Moët & Chandon pushes boundaries with a new champagne that promises to galvanize its pioneering spirit and put its generations of savoir-faire in the spotlight.
MCIII brings Moët & Chandon’s heritage to life in a uniquely contemporary way and creates a champagne experience that represents the third millennium. The prestige cuvée MCIII is a bold new assemblage, a hybrid creation. For the very first time, Moët & Chandon has assembled a champagne from vintage wines matured across three different universes: metal, wood and glass. The distinctive personality of MCIII lies in this handsomely pioneering blend that renders the qualities of each integrated wine even stronger and bolder. The result? The Maison’s most harmonious yet complex champagne expression to-date, its ultimate statement in tasting pleasure.
The name MCIII is a luxurious code for this ultimate new expression. “MC” of course stands for Moët & Chandon, while “III” represents the trinity of Moët & Chandon in this champagne: the three emblematic wine universes of wood, metal, and glass. In true Moët & Chandon fashion, the result is a perfect example of ideally balanced diversity.
The name MCIII is a luxurious code for this ultimate new expression. “MC” of course stands for Moët & Chandon, while “III” represents the trinity of Moët & Chandon in this champagne: the three emblematic wine universes of wood, metal, and glass. In true Moët & Chandon fashion, the result is a perfect example of ideally balanced diversity.
The MCIII bottle adheres to the same luxurious approach as the wine itself. A sleek and artistic object, the bottle intertwines two universes: the glass through its luminous black bottle, and the metal through its intricate cap and medallion base. The third universe is represented by its striking wooden coffret.
Moët & Chandon has exclusively collaborated with three digital influencers around the world to showcase their unique visual interpretation of the MCIII universe and its sublime bottle design. These digital influencers, including Hiroaki Fukuda, have brought the essence of MCIII to life in a series of stunning images reflecting the three essential MCIII’s aging universes of metal, wood and glass. In this story, we see how Tokyo-based Fukuda’s images capture the boldness, harmony and singularity of MCIII.
Fukuda has created three images through which MCIII shines in an expression of pure luxury and elegance. His creations can be seen below and on Moët & Chandon’s Instagram.
