The spring 2013 campaign from Canadian designer Lida Baday keeps it minimal with these slick images lensed by Chris Nicholls.
With art direction by Diti Katona (Concrete Design Communications Inc.), model Ranya Mordanova sports the simple and sleek silhouettes of the new season in monochromatic hues.
Styled by Rita Liefhebber, the brunette appears nearly bare-faced with a sheared coif courtesy of beauty artist Simone Otis.
