Beauty brands have been going all-natural and organic for decades and now they’re also looking towards giving nature a helping hand. In Hong Kong, beauty heavyweight Kiehl’s showed its commitment to nature on World Earth Day (April 22) with the Giving to the Earth campaign.
This campaign was organized by the New York-based brand with the Hong Kong Youth Arts Foundation at Festival Walk, Kowloon Tong. An eight-foot tall pear tree and a flower garden made up of 7,000 recycled plastic bottles marked Kiehl’s part in the campaign, a continuation of the brand’s efforts last year.
