What I personally love about the Juicy label is their ability to maintain class and yet inject a sense of fresh energy that is not too much for say, an urban lady in her 30s. What really stood out to me as well was how sexiness came so naturally for this brand and again, what has made this sexiness would be the suggestion and subtleties of the clothing. A simple cardigan for example, reveals lovely gold glam buttons that make what others may consider to be matronly prim and elegant and yet sexy. Keeping their formula of success, the team at Juicy has milked this concept of expected sexiness for all its worth in many other pieces.
What’s worth a mention would also be Juicy’s line of accessories. Nothing about any piece of charm, earring, bracelet, necklace, clutch or bag is boring or dull, each being drenched in a brilliant gold. Every piece is intricately crafted and the level of detail is shocking as Juicy proves that nothing is really too much, even when they only have a few millimetres to work with.
Overall, what impresses about Juicy Couture is their attention to, and the high level of detail in their pieces. Whether it is found in the fabric of the insides of a coat, in the touch of an unexpected zipper, in the practicality of a golden button, in the shock of prints, colours or chosen textures, or in the various injections of glam, most will find the most subtle surprises in what is some of the less obvious pieces. And Juicy’s commitment to dispensing the glam is what gives each piece of clothing the unique zing and gives the ladies the satisfaction of their much needed fix of glam.
Ngee Ann City
391 Orchard Road, Ngee Ann City,
Singapore 238873
(65) 6736 3597
– contributed by Aiken Chia