James Franco is the face of Gucci‘s new fragrance for men called Made to Measure.
Throughout his career, Franco has turned to Frida Giannini for his personalized red carpet attire, not least in February 2011 when he hosted the 83rd Annual Academy Awards exclusively in Made to Measure. “As I strive for excellence in all my endeavours, whether film, art or literature,” says Franco, “I feel a natural connection to the Gucci Made to Measure connoisseur.”
The print advertising campaign featuring the gorgeous actor was shot by photographer duo Mert & Marcus. The TV advertisement was directed by Nicolas Winding and is similar to the Gucci Premiere Ad featuring Blake Lively.
Take a look at the complete campaign and a behind the scenes video below.
