IWC Gets Plastiki With David De Rothschild


Plastic yachts anyone? Swiss watch brand IWC Schaffhausen continues on its eco-responsibility journey, this time through a partnership with adventurer David de Rothschild. This complements their efforts to aid conservation on the Galapagos Islands via the Aquatimer collection.

In June 2009, de Rothschild will be setting out – with scientists and professional crew in tow – on a journey across 10,000 nautical miles on a boat made almost entirely of recycled plastic bottles.

The 60-foot Plastiki is a catamaran that de Rothschild hopes to use to highlight the creative possibilities of recycling waste and as well as what he sees as a fun adventure to save the environment.

“We can make saving the planet an adventure,” said de Rothschild. IWC’s Ingenieur Automatic Mission Earth Edition “Adventure Ecology” will follow de Rothschild on his wrist as he makes his voyage of ecology.