Continuing its 40th anniversary celebrations, leading jeweller Goldheart Jewelry reinforces its commitment to love and romance this October with a new platinum collection, Le Pure Platinum, to pay tribute to its rich heritage in the category. Goldheart will also collaborate with Inked Fingers, a husband and wife photography duo from Austin, TX, to create an online gallery – PURE LOVE PHOTO DIARY, as a dedication to the divine beauty of pure love, the journey to happiness.
As the first jewellery brand in Singapore to introduce the concept of wedding bands in white gold and platinum, the new Le Pure Platinum Collection serves to commemorate this milestone as part of their 40th anniversary celebrations. Marrying platinum, one of the purest precious metals with Pure Blue, a concept introduced by Goldheart in 2011 to mark the fidelity and purity of true love with a blue sapphire in the ring, this new collection is the perfect symbol of purest and truest love.
The collection features a range of new wedding bands, eternity and solitaire rings that is crafted into a sleek urban design from platinum. Representing the ultimate gesture of purity, strength and rarity of pure love, platinum was the ideal choice among other metals for this collection – it is approximately sixty times harder to find than gold, it is enduring and eternal as it will not wear away easily, and it is considered the purest precious metal.
Enjoy the photos Gold Heart X Inked Fingers after the jump.
The new Le Pure Platinum Collection is available at all Goldheart boutiques from 9 October 2014.