MUMM House of Champagne launches the world’s first double screen music video for the track ‘Dangerous’, created with internationally acclaimed DJ David Guetta. This marks the first time the House has collaborated with an innovator from the music industry, whose music video brings to life the indescribable thrill and emotion of victory within Formula One.
Directed by Swedish Grammy award-winning director, Jonas Åkerlund, the music video features David Guetta, actor James Purefoy and MUMM ambassador and Lotus F1 driver, Romain Grosjean. As a proud sponsor of Formula One since 2000, MUMM, together with David Guetta, has created an innovative viewing experience that encapsulates the energy of the sport, showcasing the performance and celebration of victory.
The double screen experience allows the viewer to use their mobile phone to interact with the video in a unique, revolutionary way. By entering a code into the phone, a connection is made with the computer playing the music video. This instantly unlocks a new piece of video content from David Guetta’s track made especially for two screens. The experience is further enriched by allowing the user to place their phone on several ‘hot’ spots over the screen to discover and unveil several interactive features between the two screens.
Follow these instructions to view the double screen music video:
– Click here on your desktop or laptop to get your viewing access code
– Connect to dg.lc using your smartphone
– Enter the viewing access code into your smartphone and follow the onscreen instructions to connect it with the music video
– Press play on your smartphone and the music video will start revealing exclusive previously unreleased scenes and new characters. (For a better experience ensure you have 4G/Wifi connexion and a recent browser)