FRAME Goes Beyond Denim with Fall 2016 Campaign


FRAME unveils fall-winter 2016 campaign

For the past few season, Los-Angeles based brand FRAME has differentiated itself from being more than a denim label with a build out of outerwear, sweaters and shirting. And with its fall-winter 2016 campaign, the label focuses on these other categories complete with a rock and roll attitude.

FRAME co-founder Erik Torstensson captures models Steffy Argelich and Julia Hafstrom for the advertisements which juxtapose cropped color shots with full-length portraits. In the images, the girls can be seen wearing leather skirts, velvet blazers and tailored outerwear–and of course FRAME’s signature denim.


Julia Hafstrom and Steffy Argelich star in FRAME’s fall-winter 2016 campaign


An image from FRAME’s fall-winter 2016 campaign


Steffy Argelich poses in FRAME’s fall-winter 2016 campaign


FRAME fall-winter 2016 advertising campaign


FRAME features velvet blazer and pants in fall-winter 2016 campaign


Julia Hafstrom wears tailored coat in FRAME’s fall-winter 2016 campaign