Etude House to launch the Magic Any Cushion

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Rather than hopping aboard the bandwagon of BB / CC cushions and going along for the ride, Etude House has cruised ahead of the pack with its newest product – the Precious Mineral Magic Any Cushion.

Not to be confused with its cousin the Any Cushion, the Precious Mineral Magic Any Cushion is a revolutionary product is an easy-to-apply cushion-type colour cushion that saves the busy Asian lady time without compromising on makeup quality.

Formulated with whitening ingredients such as Mother-of-Pearl extract and Arbutin, the Magic Any Cushion helps to reduce the appear of age or sun spots, blemishes, even out skin tone, and protects against the sun’s harmful rays with with its SPF34 PA++ formula.

Looking deceptively like an oversized macaron, the Magic Any Cushion comes in 3 variants – Magic Peach (for skin brightening), Magic Pink (for evening out skin tone) and Magic Mint (for covering up redness). Besides using it for colour correction, it can also give that dewy Kpop look that’s so in trend these days.

The Precious Mineral Magic Any Cushion, $29, will be available from 1 May onwards.

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Precious Mineral Magic Any Cushion, Magic Mint

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Precious Mineral Magic Any Cushion, Magic Peach

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Precious Mineral Magic Any Cushion, Magic Pink

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