The Estée Lauder Companies set Singapore’s skyline awash in an electrifying shade of pink, in a spectacle highlighting the beauty conglomerate’s commitment to Breast Cancer Awareness month.
In a ceremony reminiscent of the Olympics, the Illumination commenced with a contingent of pink torch bearers sprinting across the Helix Bridge, gradually setting it aglow in pink lights as the group made their way to The ArtScience Museum, Marina Bay Sands, to pass the torch on to Dr. Amy Khor, Minister of State for Ministry of Health and Manpower, and other VIPs who then set the museum and the area around Marina Bay Sands alight in pink, a gasp-inducing, picture-worthy tableau made all the more beautiful set against the nightly lights and lasers show at the iconic hotel.
The event was not shy of its celebrity supporters as Sharon Au took to the stage to host this year’s event, while the winner of Singapore Woman of the Year 2012, Ms Theresa Tan, led the event’s fashion show with her daughter, a triumphant display that saw other breast cancer survivors and their partners striding down the runway.
Famed Japanese artist Takeshi Sato also dedicated a painting to Evelyn H. Lauder, as a tribute to her unwavering fervor to raising breast cancer awareness and to celebrate her life and legacy. Mr Sato’s creation transpired live before the very eyes of guests at the event.
The illumination was part of the Estée Lauder Companies’ drive to advocate breast health and early detection during Breast Cancer Awareness month. Other landmarks that have been illuminated in Singapore in previous years were the National Museum of Singapore in 2007, The Arts House at Old Parliament building in 2008, ION Orchard Mall in 2010 and the Singapore Flyer in 2011.
Sharon Au
Takeshi Sato
