David Gandy & 100 Martini Ladies In “Luck Is An Attitude” Campaign

WTFSG-david-gandy-martini-Luck-is-an-Attitude-campaign

Suave supermodel David Gandy mingled with one hundred – count ’em! – MARTINI ladies for the global launch of the liquor brand’s Luck is an Attitude online campaign.

A truly audacious stunt, there was eye-candy galore that evening at the Spanish Steps in Rome: David Gandy, the “world’s only male supermodel”, flirted and posed with 100 lithesome models specially flown in for the debut of a talent search on Facebook across 16 countries, called Kisser Casting.

WTFSG-david-gandy-martini-Luck-is-an-Attitude-campaign-with-Silvia-Pedetti

David Gandy and Silvia Pedetti

WTFSG-david-gandy-martini-Luck-is-an-Attitude-campaign-Shermine-Shahrivar

Shermine Shahrivar

WTFSG-david-gandy-martini-Luck-is-an-Attitude-campaign-Eugenia-Silva

Eugenia Silva

WTFSG-david-gandy-martini-Luck-is-an-Attitude-campaign-Shermine-Shahrivar-guest

Shermine Shahrivar and guest

WTFSG-david-gandy-martini-Luck-is-an-Attitude-campaign-Silvia-Pedetti

Silvia Pedetti

WTFSG-david-gandy-martini-Luck-is-an-Attitude-campaign-Liisi-Eesmaa

David Gandy and Liisi Eesmaa

WTFSG-david-gandy-martini-Luck-is-an-Attitude-campaign-Mara-Desipris

David Gandy and Mara Desipris

WTFSG-david-gandy-martini-Luck-is-an-Attitude-campaign-Filippo-Magnini

David Gandy and Filippo Magnini

The contest, which runs till October 10, will see a lucky guy kissing 10 women – if that’s not your thing, the winner will also cash in a €150,000 prize. The icing on the cake: the successful candidate will star in a worldwide MARTINI TV ad.

The face of the campaign, David Gandy, said that the contest hopes to bolster a confident, playful spirit in its participants: “I want to encourage people to be authentic, live their dreams and create their own luck. This is a huge opportunity for someone and could change their life.”

WTFSG-david-gandy-martini-Luck-is-an-Attitude-campaign-1

WTFSG-david-gandy-martini-Luck-is-an-Attitude-campaign-2

WTFSG-david-gandy-martini-Luck-is-an-Attitude-campaign-3

WTFSG-david-gandy-martini-Luck-is-an-Attitude-campaign-bottle