Chinese superstar, Chen Kun, has officially signed a collaboration as Baume & Mercier‘s new Brand Ambassador.
A Chinese artist well known in cinema (having earned a nomination for Best Actor in the Golden Horse Film Festival for his role in the movie West Lake Moment); and in music, Chen Kun also won the prize for best Male Vocalist at the MTV Asia Awards for his second album (Come True Again); and he is also a fashion model.
Chen Kun is a UNICEF ambassador and is particularly involved with children’s welfare in rural areas of China.