BASELWORLD 2010 – The World Watch and Jewellery Show


Start: 18 Mar 2010 – 09:00 AM
Location: Basel, Switzerland

End Date: 25 Mar 2010 – 06:00 PM
Address: Exhibition Center Basel (Messe Basel)

For the professional visitors and exhibitors attending from all over the globe, BASELWORLD marks the most important event of the year: the World Watch and Jewellery Show will be opening its doors in Basel from March 18 – 25, 2010. The fact that the industry is now concentrating on BASELWORLD has strengthened the show still further.

And, this time round, is offering a comprehensive industry-news platform, which is up and running already, aimed at manufacturers, specialist dealers, journalists and final consumers.

The World Watch and Jewellery Show will be opening its doors for the 38th time in Basel from March 18 – 25, 2010. Given that the economic setting is still posing challenges, it is all the more important for exhibitors and also the specialist buyers to be able to rely on proven values: it is only in Basel that the “Who’s who” of the global watch and jewellery industry all meet up to experience the innovations, new products and trends for some 2000 brands and engage in successful business transactions.

Reinforced as the leading show through concentration

The objective resolutely pursued by the show management in the past, of only presenting the most important, strongest and best brands at BASELWORLD, has paid off especially for the forthcoming show. Show Director, Sylvie Ritter, is convinced that “this year, in particular, the World Watch and Jewellery Show will be able to establish itself as the competence centre for the sector”. Since the industry is currently in the throes of a streamlining process, this will be reflected at BASELWORLD too. Its role as the leading show, however, and one which provides stimulus for the luxury goods sector is being reinfor¬ced precisely through the crisis. On this, Sylvie Ritter states: “Our exhibitors are not making savings at BASELWORLD but are cutting back on other expenditure worldwide, refraining from taking part in other events.  We have thus been able to establish, in positive terms, that our show has even gained strength through the crisis: many of the brands are concentrating on their participation in the World Watch and Jewellery Show in Basel, since it is only here that they meet up with the key buyers from all over the world. 

The newly launched news platform:

The revamped BASELWORLD website has now gone online. This provides visitors and also journalists and exhibitors with all the infor¬mation on the event, presented in an even clearer fashion. In addition, the website now offers a comprehensive news platform for the watch and jewellery sector, aimed at both specialist dealers and end consumers. Here, the user will find an excellent overview of the new pro¬ducts in the brands on show, the full spectrum of the watch and jewel¬lery sector, and also the specialist online and print media from all over the world.

Strong show concept firmly established

The show concept, which is clearly structured according to the individual sectors, thus ensuring that buyers can optimise their visit to the show, gives exhibitors the opportunity to present their products in high-calibre surroundings. The concept has now become established at a very high level and, this year too, marks the perfect response to market needs. This is because the economic climate has slowed down the changes that are taking place in the market structures, and the organisers have thus been able to retain their tried-and-tested concept. Over a surface area of 160,000 m2, specialist buyers will find a broad-based selection, unrivalled anywhere in the world, of what the watch and jewellery sectors and related fields have to offer.


In the evenings: the BASELWORLD Village as a key attraction

The BASELWORLD Village, which is a popular venue for visitors and exhibitors alike, will be offering a unique after-work experience this year too. In the meantime, the BASELWORLD Village has become a well-established feature as an evening meeting place in Basel city centre. Under the slogan “Highlight the Night“, large numbers of exhibitors, visitors and journalists avail themselves of this attractive networking platform, letting themselves be pampered with the culinary and musical delights.

(Photo: flickr/kenliu)