Alexa Chung is a Style Knockout for Longchamp’s Fall Campaign

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Alexa Chung poses with Longchamp’s Pénélope Fantaisie bag for the label’s fall-winter 2016 campaign

Longchamp continues its ongoing collaboration with Alexa Chung by tapping the modern style star for their sixth consecutive advertising outing together. Traveling to Paris for the brand’s fall-winter 2016 campaign, Chung reunites with notable fashion photographer Peter Lindbergh.

Taking in the city of love, Chung is a head-turner in a leopard rabbit fur coat and wide striped woolen knit sweater. Toting must-have purses for the season, Chung is captured with Longchamp’s Pénélope Fantaisie bag and the label’s red Paris Premier bag. In addition to the print campaign, Chung will appear in a film directed by Jean-François Julian. The project will premiere October 4, 2016 on Longchamp.com.

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Alexa Chung takes Paris by storm in a reversible rabbit fur coat with Longchamp’s red Paris Premier bag for the label’s fall-winter 2016 campaign