Sofia Richie is a California Girl in Tommy Hilfiger Denim’s Latest Campaign

Sofia Richie stars in Tommy Hilfiger Denim’s spring-summer 2017 campaign

Sofia Richie is now a Tommy girl. The 18-year-old social media star appears in the spring-summer 2017 campaign from Tommy Hilfiger Denim. Sofia joins Lucky Blue Smith and Anwar Hadid in the sun-drenched images.

The advertisements found inspiration on the life of today’s urban millennials. Shot in Los Angeles, California, the pieces are inspired by 70’s styles. From patchwork denim to graphic sweatshirts and frayed edges, Hilfiger offers cool style for the warm weather months.

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SOFIA RICHIE – TOMMY HILFIGER DENIM SPRING/SUMMER 2017 CAMPAIGN

Anwar Hadid, Sofia Richie and Lucky Blue Smith front Tommy Hilfiger Denim’s spring-summer 2017 campaign

Posing by the pool, Sofia Richie joins Lucky Blue Smith and Anwar Hadid for Tommy Hilfiger Denim campaign

Sofia Richie wears Hilfiger Denim sweatshirt

Sofia Richie eats a popsicle in Tommy Hilfiger Denim’s spring-summer 2017 campaign

Posing in Tommy Hilfiger Denim, Sofia Richie wears sleeveless maxi dress

Sofia Richie channels the 70’s in a knit tank and shorts from Tommy Hilfiger Denim

Social media star Sofia Richie rocks sweatshirt and embellished denim skirt from Tommy Hilfiger Denim