The Macallan has tapped world renowned celebrity photographer Annie Leibovitz for the third instalment of The Macallan – Master of Photography series. Her leading man? Read on to find out.
Purveyor of single malt Scotch whiskies The Macallan presents its third instalment of The Macallan – Master of Photography series, featuring world renowned photographer Annie Leibovitz. Her leading man? The suave and charismatic Kevin Mckidd who, as a young man had worked for Lumsden Coppersmiths on the very Macallan stills themselves. Shot amid the buzz and glamour of New York, the campaign comprises four shots, The Library, The Gallery, The Bar and The Skyline.
The first shot was taken in the library of the historic Rokeby property. Perhaps best known as the setting for Sir Walter Scott’s ballad Rokeby, the house rises high above the Hudson Valley, providing a setting that is at once rich in architectural detail and history. Here, Mckidd takes a moment to reflect on his accomplishments to-date and the challenges ahead.
Overlooking the Catskill Mountains and river Hudson in upstate New York, Frederic Edwin Church’s house in Olana provides a striking – Church once described it as “Persian, adapted to the Occident” – and intimate setting for the second shot.
The gallery oozes with opulence and sensuality – a mood evocative of The Macallan’s Spanish sherry oak lineage. The third shot was taken at Alana Hauptmann’s reputable Red Dot Bar in Hudson. The atmosphere is laid-back and cordial, providing the opportunity for Mckidd to meet with old mates, and to kick back with a dram of The Macallan.
The last shot, set at the towering The Skyline, sees McKidd basking in the glow of dawn as he revels in the fruity notes and oaky splendor of The Macallan. Dubbed the world’s first residential skyscraper complex, the Skyline enjoys sweeping views of the city’s glittering skyline and celebrity status as the backdrop for A-list movies such as Taxi Driver, The Godfather Part III and The Bourne Ultimatum.
The illustrious shots are naturally accompanied by cask-strengths of equal pedigree. To celebrate the latest Masters of Photography III – Annie Leibovitz edition, The Macallan has issued four unique cask-strength expressions, ranging from the years 1989 to 1996, with each yielding a different flavor to suit the mood of the unique shots. A total of 1,000 will be produced, with a Leibovitz print gracing the front of each. Four bottles of The Macallan 1949 – the year Leibovitz was born – each featuring a signed gallery-size print, will also be up for grabs.
