Saint Laurent Permanent Campaign 2016

WTFSG_saint-laurent-permanent-campaign-2016_1

Helena Severin stars in Saint Laurent’s Permanent campaign for 2016

Saint Laurent has recently launched a new campaign for its permanent collection. Starring model Helena Severin, who walked as an exclusive in the brand’s spring-summer 2016 show, the images captured by creative director Hedi Slimane put the spotlight on all the it girl essentials like the Le Smoking jacket, skimpy slip dresses as well as fine jewelry.

Keeping in tradition with the brand’s previous advertisements, Slimane captured all black and white images. Helena looks Parisian cool with purposefully mussed tresses as well as minimal makeup.

WTFSG_saint-laurent-permanent-campaign-2016_2

The model poses for Hedi Slimane in the black and white images

WTFSG_saint-laurent-permanent-campaign-2016_3

WTFSG_saint-laurent-permanent-campaign-2016_4

WTFSG_saint-laurent-permanent-campaign-2016_5

WTFSG_saint-laurent-permanent-campaign-2016_6

WTFSG_saint-laurent-permanent-campaign-2016_7

WTFSG_saint-laurent-permanent-campaign-2016_8