Robert Pattinson named face of Dior Homme

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Actor Robert Pattinson has been announced as the new face of fragrance Dior Homme.

The “Twilight” star joins an illustrious list of celebrity ambassadors for Dior fragrances, which include Jude Law, Alain Delon, Natalie Portman and Charlize Theron.

American photographer Nan Goldin and French director Romain Gavras shot the campaigns starring Pattinson, Dior said. They are to be broadcast in Europe excluding the U.K. and Asia, excluding China and Japan.