Prada Sets Pre-Fall 2018 Campaign in a Warehouse

Anok Yai fronts Prada 365 pre-fall 2018 campaign

Prada continues its 365 experience with the release of its pre-fall 2018 campaign. The Italian fashion brand heads to a mysterious warehouse in intense images captured by Willy Vanderperre.

Models Kris Grikaite, Anok Yai and Fran Summers appear in the advertisements. Called ‘Industreality’, the images juxtapose a neon setting with colorful prints and boxy shapes styled by Olivier Rizzo.

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PRADA 365 PRE-FALL 2018 CAMPAIGN

Kris Grikaite stars in Prada 365 pre-fall 2018 campaign

Fran Summers appears in Prada 365 pre-fall 2018 campaign

Willy Vanderperre photographs Prada 365 pre-fall 2018 campaign