Plus Size Ad To Run In Sports Illustrated Swimsuit Issue For The First Time

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Set to arrive on newsstands on February 9th, the 2015 Sports Illustrated Swimsuit Issue will feature for the very first time a plus-sized advertisement. for SwimsuitsForAll.

Curvy model Ashley Graham wears a black bikini with a guy in a suit checking out her beach body. You may remember that SwimsuitsForAll is the same brand that came out with a calendar last year which featured Robyn Lawley.

“I know my curves are sexy and I want everyone else to know that theirs are too. There is no reason to hide and every reason to flaunt,” says Graham. “The world is ready for more curves in bikinis.” See the campaign video below.