Lindex unveils Fall Fashion Heroes 2016 campaign
Lindex is embracing models of all shapes and sizes for its fall 2016 campaign. Called ‘Fall Fashion Heroes’, the shoot stars five top models including Ashley Graham, Alek Wek, Toni Garrn, Candice Huffine and Cora Emmanuel.
The new campaign spotlights five autumn wardrobe essentials. From a trumpet sleeve top to the knitted dress and a statement jean, dark tones of burgundy and amber stand out. The fall season also marks the integration of plus-size clothing into Lindex’s mainline.
“I think it’s fantastic that Lindex is including larger sizes in their collections. It was an incredibly powerful shoot because of the diversity of women chosen for the campaign; there was so much girl power on set,” Ashley Graham says about the campaign.
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