The Italian fashion house retained Turkish duo Mert Alas and Marcus Piggott to lens its Fall 2014 campaign, shot in the studio with muted backdrops to complement each look. We’re treated to a set of fashion’s finest models with Raquel Zimmermann, Anja Rubik, Natasha Poly, Suvi Koponen, Joan Smalls and Karmen Pedaru all fronting the campaign and looking every inch the Gucci woman, clad in the designs of Frida Giannini.