Gong Li Named New Piaget Global Brand Ambassador


Swiss watchmaker and jeweler, Piaget, recently announced Gong Li as its new global brand ambassador. Highly acclaimed for her performances in Raise the Red Lantern and Farewell My Concubine, Gong Li is the only Chinese actress who has won individual awards in the world’s three major International Film Festivals. Now a citizen of Singapore, Gong Li is also the pioneering Chinese celebrity to be featured on the cover of Time magazine.

An icon of classic beauty, extraordinary talent and steadfast dedication to her craft, there is little wonder that Piaget has chosen her as its new face.

“I endeavor to do my best in understanding and rendering each character, as well as devoting myself with enthusiasm in the world of movies. This is the same for Piaget, the prominent brand that embraces challenges and seeks constant breakthroughs, is a true creative precursor in the realm of Haute Joaillerie and Horlogerie.” says Gong Li.