World’s Richest Race: Longines At Dubai World Cup 2012


Cirrus des Aigles, with jockey Olivier Peslier, winner of the Dubai Sheema Classic presented by Longines


A Longines light display at the Dubai World Cup 2012

Dubbed the world’s richest race, this year’s Dubai World Cup, which included the Sheema Classic presented by Longines, boasted a grand prize of US$ 5 million and was among the richest races run on turf. Held at the gorgeous Meydan racecourse, Longines was the official timekeeper of this prestigious highlight on the equestrian sporting calendar.

The World Cup race spans a distance of 2000m and is one of the most closely followed races in the world, with the final race clinched by Monterosso. All the winning jockeys, owners and trainers were bestowed with stunning models from The Longines Saint-Imier Collection, the official watch of the event.

Dedicated to sport, style and elegance, the races were also accompanied by a highly anticipated contest, the presentation of the “Most Elegant Lady” title to one of the guests in the grandstands. After deliberation by a panel of judges, Longines Ambassador of Elegance and Bollywood superstar Aishwarya Rai Bachchan awarded the winner of the “Most Elegant Lady” title, Carolyn Coe, with a model from the Longines Saint-Imier Collection.

Head over here to find out more about this series of exceptional timepieces, named after the fine Swiss manufacture’s bucolic birthplace.


Aishwarya Rai-Bachchan, Longines Ambassador of Elegance, and Juan-Carlos Capelli, Vice-President and Head of International Marketing of Longines, awarded Carolyn Coe winner of the “Most Elegant Lady”


Official watch of the 2012 Dubai World Cup: The Longines Saint-Imier 26 mm in steel and rose gold, with a white mother-of-pearl dial set with 60 diamonds


The owners and the trainer and Olivier Peslier, jockey of Cirrus des Aigles, winner of the Dubai Sheema Classic, received models of The Longines Saint-Imier Collection from Patrick Aoun, Reginal Brand Manager of Longines


Mickael Bazalona, jockey of Monterosso, winner of the Dubai World Cup 2012


Walter von Känel, President of Longines, presented the Dubai Sheema Classic by Longines winners with their awards