Viktor & Rolf’s ‘Flowerbomb’ Campaign Gets a Face Lift


Viktor & Rolf unveil new Flowerbomb perfume campaign

Viktor & Rolf’s signature fragrance Flowerbomb is getting a new campaign, marking the first updated advertisement since its debut in 2005, reports WWD. The image stars model Andreea Diaconu posing with flowers blooming in her hair in an Inez & Vinoodh lensed image.

Comparing to the original visual there are clear similarities–both models pose topless while a ribbon surrounds their bodies with bold hair decorations. Viktor & Rolf’s ‘Flowerbomb’ scent is described as a floral explosion with notes of bergamot, orange blossom, orchid, rose and jasmine.

“We imagined an image that would be an evolution of the idea of Flowerbomb: a mysterious, slightly surreal, strong and vibrant woman, who has the power to transform anything into something positive and beautiful,” the label’s designers Viktor Horsting and Rolf Snoeren said in a statement.


Original Flowerbomb by Viktor & Rolf perfume campaign released in 2005