Lily McMenamy stars in Versus Versace’s fall-winter 2017 campaign
Versus Versace taps a cast of young creatives for its fall-winter 2017 campaign. Photographed by Ben Toms, the lo-fi images star model, Lily McMenamy, rapper Tommy Genesis and hip-hop artist Rejjie Snow. Actor Judah Lang and musician Rina Sawayama also make an appearance.
The new season spotlights streetwear fashion including logo embellishments, mesh and denim. Robbie Spencer styled the shoot with Hiromi Ueda on makeup and Mari Ohashi on hair.
“I really admire the young creatives in the new Versus campaign. I call them the Sub-Versus Generation, a community of subcultures taking a stand for their beliefs and for their individuality.” says Donatella Versace about the cast.
VERSUS VERSACE FALL/WINTER 2017 CAMPAIGN
Tommy Genesis stars in Versus Versace’s fall-winter 2017 campaign
Rina Sawayama fronts Versus Versace’s fall-winter 2017 campaign
Judah Lang stars in Versus Versace’s fall-winter 2017 campaign