Versace Sets Spring 2017 Campaign in Kentucky

Bruce Weber photographs Versace’s spring-summer 2017 campaign

After setting its fall campaign in Chicago, Versace heads to Kentucky for its spring-summer 2017 advertisements.

Photographed by Bruce Weber, models pose next to horses against a backdrop of rural greenery. Wearing sporty designs full of color-blocking relaxed silhouettes, models Anna Ewers and Edie Campbell appear in the campaign.

According to the official release, the campaign “encapsulates the freedom and dynamism of summer, the active mood that is at the heart of Versace SS17 for both men and women.”



Edie Campbell and Anna Ewers star in Versace’s spring 2017 campaign

Model Edie Campbell poses next to a horse in Versace’s spring 2017 campaign

An image from Versace’s spring 2017 campaign