L’Oreal Paris ‘True Match’ Makeup Campaign

Bianca Balti, Natasha Poly L’Oreal Paris has launched a new campaign for its ‘True Match’ foundation which boasts of 33 shades which are made to match to all skin tones. The makeup advertisements feature ...

L’Oreal Launches Virtual Makeup App In Hong Kong

French cosmetic giant L’Oreal has brought its beauty app “Makeup Genius” to Hong Kong for free downloads on Android devices, iPhones and iPads. By scanning barcodes at L’Oreal point-of-sale areas, consumers ...

Zoe Saldana Lands L’Oreal Paris Contract

Zoe Saldana for L’Oreal Known for her role in the “Star Trek” franchise, actress Zoe Saldana has joined the L’Oreal Paris family as its latest spokesperson. The cosmetics brand made the announcement on its s...