Sky Ferreira is the New Face of Redken Hair Products


Singer and style muse Sky Ferreira’s latest job may come as a surprising one. She is the new face of Redken 5th Avenue’s hair products.

Known for her grunge style and cutting edge sound, the blonde beauty does not seem like the first choice for a beauty line. However, this initial campaign imagery of her certainly looks cool with an eighties, Madonna-esque coif captured in black and white.

This news comes fresh off her recent campaign for Maison Kistune’s spring 2014 line.