Reed Krakoff presents it’s Spring/Summer 2013 collection with a mystical campaign film produced under the creative direction of Reed Krakoff and art direction by Ray Ferraro starring Laetitia Casta.
“Laetitia is the ideal reflection of the Reed Krakoff woman: modern and intelligent with a poetic sensuality,” Krakoff said. “Her confidence is both strong and feminine. I wanted to shoot in a space with natural light and little aesthetic distraction, one that would allow Laetitia’s complex and engaging beauty to shine though.”
The campaign will be unveiled internationally in March issues of fashion and lifestyle books.